Other than key navigation and a focused hero box, what else should you include on your home page? You must include an appropriate visual and written introduction to your online business.
The visual introduction is what your website design team creates. Previous branding materials—including logo and key color schemes—are used to inspire your final website design.
Any text you include here must be as brand-specific as your logo and colors. No detours or details. Just a clear, concise introduction, plus an enticement to learn more (and keep clicking).
Many times clients want to include everything on their home pages. This isn’t necessary. You wouldn’t crowd an intro just as you wouldn’t oversell when shaking hands with your prospects.
Create a welcoming space on your home page. Do it well, and your visitors will follow.
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